Mahgul for Nasreen Shaikh introduced bespoke jeansline

Following the brand’sretail launch with 'The Archive Collection' earlier this summer, the team at Mahgul for Nasreen Shaikhnow introduce a brand new line of bespoke jeans. This new line allows patrons tocustomise their jeans within a diversity of options such as  incorporating personalized text on their jeans and applique photographs intertwined with handwork. The line of bespoke jeans are custom made using micro stretch denim and are currently available in three colors; olive, black and white. Mahgul for Nasreen Shaikh's bespoke jeans are available fororder through the brand’s Facebook page at www.facebook.com/MahgulForNS.

About Mahgul for Nasreen Shaikh:

The seasoned Lahore based fashion house, Nasreen Shaikh, launches a brand new prèt-a-porter label ‘Mahgul for Nasreen Shaikh’ which made its runway debut at PFDC Sunsilk Fashion Week 2013 in the emerging/new talent, multi designer showcase.

Indeed Nasreen Shaikh has been designing exclusive bridal and formal wear for almost two decades, with the label having come to be synonymous with understated elegance. With Mahgul for Nasreen Shaikh, the couturier introduces a new generation of talent through her granddaughter Mahgul Rashid, as the new pret a porter line’s creative director. Mahgul, a fine artist having worked with Rashid Rana, has been apprenticing with Nasreen Shaikh for the better part of 6 years and this new eponymous brand, Mahgul for Nasreen Shaikh, encapsulates Mahgul’s contemporary aesthetic of promoting modern simplicity, within an accessible ready to wear label.

Mahgul for Nasreen Shaikh’s first retail collection as showcased at PFDC Sunsilk Fashion Week is titled ‘The Archive Collection’, where the designer has found inspiration in old photographs from the Civil and Military Gazette to create pieces that attempt to re-invent a traditional aesthetic sensibility in a more modern context. The label is now available in Pakistan at the PFDC, Ensemble and L'atelier in Lahore, Labels and Ensemble in Karachi and at L'atelier Islamabad. Mahgul for NasreenShaikh also retails online at the Labels Estore.

For more information, visit: www.facebook.com/MahgulForNS

Lala Textiles introducesSana & Samia –Mid Summer Embroidered Cotton Collection!

Following the launch of Lala Textiles’exclusive embroidered Eid CollectionSana & Samia - Celebre by Lala, the renowned textile brand has introduced theSana & Samia – Mid Summer Embroidered Cotton Collectionat all leading stockists fromtoday 06^thSeptember 2013. The Sana & Samia – Mid Summer Embroidered Cotton Collection consists of two capsule collections inspired by modern Islamic designs. The collection incorporates the use of innovative printing processes to achieve a simple elegance which is fashionable and practical. For traditional 3 piece suits in the collection, the brand has provided two colourways that consist of 8 print designs priced at PKR 2,850. The Sana & Samia – Mid Summer Embroidered Cotton Collection also features one piece unstitched Kurtis in a single colourway priced at PKR 1,950. The one piece capsule features 7 dynamic print designs with additional add-ons such as embroidered sleeves and panels. On the launch of Lala Textiles’Sana & Samia – Mid Summer Embroidered Cotton Collection Pervez Lala - CEO of Lala Textiles said,

“In keeping with our commitment to ourloyal consumer base, Lala has taken yet another step closer towards creating the perfect womenswear collection that provides variety for all. We believe that every woman has their own unique style and with the launch of the Sana & Samia – Mid Summer Embroidered Cotton Collection their own personal style can be ably expressed through our designs.”

Indeed, having started as a trading house in Pakistan in 1947, the Lala Textiles brand launched its first retail label in 1972 and has today grown to encompass seven diverse retail brands providing accessible summer; midsummer and winter fabric ranges; these include lines such as Vintage, Sana & Samia, La Femme, Kesa, Brocade, Khaddi& Lala Classic.

Further details Sana & Samia – Mid Summer Embroidered Cotton Collection, including details regarding prices, designs and availability can be accessed from the brand’s Facebook page: www.facebook.comm/lalaprints

Pinkstich launches Pakistani Flag featuring Independence Day Collection 2013

Pinkstich  launches Pakistani Flag featuring Independence Day Collection 2013. Just like the last year Pinkstich also introduces a trendy Pakistani Flag Shirts collection for girls for the celebration of Independence Day. The Pakistani Flag shirts collection by Pinkstich include green color shirts with moon and star printed on the front and back. Pinkstich Flag shirts collection for  independence day comprises long shirts which might be wear with trousers, jeans and tights, etc.

The Independence Day Shirts Collection 2013 by Pinkstich is now available for purchase. Email: care@pinkstich.com
Call/SMS/Whatsapp: +92-336-2040530 and +92-323-2780478

Chinyere by Bareeza Eid Collection 2013 for women

Chinyere by Bareeza has launched their latest Eid Collection 2013 for women. The Chinyere Eid collection 2013 is very much gorgeous and stylish and comprising the long and short shirts along with trousers and churidars. The Eid collection 2013 made the use of very vibrant and alluring colours including yellow, white, pink red, orange, black, etc. It fulfils the need of women demanding to wear trendy outfits. READ MORE

Lala Textile’s exclusive embroidered Eid collection Sana & Samia – Celebre by Lala an early gift for Eid shoppers

Following the launch of Blossom Vol 1. By Lala, the renowned textile brand is set to launch its exclusive embroidered Eid Collection Sana & Samia – Celebreby Lalaacross Pakistan on Friday 19^th July 2013. Lala’s latest collection has been designed to highlight traditional elements through traditional patches and printed panels. Incorporating traditional Mughal art and floral themes such as Zalakodzi through bold crashing hues, the collection features
vivacious embroidered colour ways in 7 different designs. The exclusive
embroidered Eid collection, Sana & Samia – Celebre by Lala will be available at all leading stockists across Pakistan from 19thJuly 2013 onwards.
On the launch of Lala Textiles’exclusive embroidered Eid Collection, Pervez Lala – CEO of Lala Textiles said

“For the coming Eid season wetook special measures to ensure that we designed a collection which would make our consumers stand out from the crowd when they revelled in their Eid festivities.We endeavoured to create a collection that is modern yet showcases key characteristics from our culture and traditions. Sana & Samia – Celebre by Lala is an exclusive embroidered Eid Collection that represents traditional work that provides a diversity of choice through 7 designs, as well as providing our audiences with different options to match their individual Eid style statement.”

Indeed, having started as a trading house in Pakistan in 1947, the Lala Textiles brand launched its first retail label in 1972 and has today grown to encompass seven diverse retail brands providing accessible summer; midsummer and winter fabric ranges; these include lines such as Vintage, Sana & Samia, La Femme, Kesa, Brocade, Khaddi& Lala Classic.
Further details about the exclusive embroidered Eid Collection Sana & Samia – Celebreby Lala, including details regarding prices, designs and availability can be accessed from the brand’s Facebook page: www.facebook.comm/lalaprints
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