Yasmeen Jiwa Presents her latest collection

Internationally acclaimed Pakistan’s pioneering fashion designer Yasmeen Jiwa, popularly known as YJ, presents her latest collection at her flagship store located in block 4, Clifton. The collection, categorized as Lace, Chundri & Bridal represents YJ’s sophisticated and elegant designs revealing her artistry, love for fashion and over two decades of invaluable experience and innate aesthetic sense. YJ is known for the use of pure fabrics and her intricate and delicate embroidery work, which one rarely sees nowadays. YJ's overall design philosophy is to make you feel beautiful and comfortable any time of the day with a harmonious balance. Her signature offers a mix of pure silks and chiffons, with intricate work keeping the modern Pakistani woman in mind. The line mainly specializes in embellishment sequences and thread work with a touch of vintage handcrafts such as dabka, kora, Sitara and ghotta added with the artistry and expertise of Yasmeen Jiwa.

YJ bridal is for any bride who wants to feel unique and beautiful on their most important day. YJ’s specializes in hand embroidery intricate “kaam”, which one does not usually see anywhere else. Any bride can get the colors of their choice; YJ bridals color palette ranges from rich deep hues to cool pastels. YJ’s bridal line has received international success as orders are made from all over the world- countries include Europe, the US, and Canada.

“Own your fashion sense, never give into trends”. Says Yasmeen Jiwa

YJ’s signature has introduced a mix of vintage elegance with a contemporary twist. Which one can see in all three different lines. The YJ label never compromises on the quality of its fabrics-only using pure fabrics, which are cut and stitched to perfection and it is for all the women who choose to stand out in the crowd. PR for the event is handled by Catalyst PR.

House of Arsalan Iqbal to introduce their debut Women’s Wear Line

After the successful launch of the brand’sEid Collection titled ‘Rangeen 2013’, fashion designer Arsalan Iqbal is set to diversify his brand’s product range through the introduction of a debut women’s wear line that will be available at all Arsalan Iqbal outlets and through special online order from Thursday 05^th September 2013 onwards. The new women’s wear line is a direct result of the brand augmenting its human resources through the

appointment of designer Fayez Ahmed Agariah, who will be heading the design and creative department for women’s wear, and acclaimed fashion journalist Zurain Imam, who will be spearheading the brand’s PR, marketing, fashion styling departments whilst acting as special liaison for international projects. Arsalan Iqbal will continue to head the menswear department as in the past.
Speaking about the new developments at his brand, designer Arsalan Iqbal said,

“There have been several changes at the House of Arsalan Iqbal which are taking the brand into a bold, new direction. We are excited to have patrons such as Fayez and Zurain onboard as they bring to the table their unique talent and diverse fashion experience which will be a boon for the brand.By starting a separate styling department, we are providing designers and other brands a value added service which will help meet and fulfill the styling needs of their new collections and shows. This is an exhilarating time for the House of Arsalan Iqbal and we hope our discerning consumers appreciate our efforts.”

Arsalan Iqbal currently has two outlets in Karachi on Zamzama and Tariq Road and is stocked at the multi-brand menswear studio,AmmarBelal Store in Xinhua Mall and Republic by Omar Farooq in Gulberg 3, The Ramp in Islamabad and variousmulti-brand stores in Canada, United Kingdom, States of America and India. The brand also retails exclusive footwear at their outlet which is constructed meticulously from fabric and leather.
Indeed the brand has ambitious plans for the future and plans to open an Islamabad based Studio on 15th October 2013 after showcasing in Fashion Pakistan Week A/W’13. The brand is also preparing to expand its presence to Lahore, with a new store tentatively scheduled to be launched in March 2014.
For more information please log on to the official fan page: https://www.facebook.com/arsalaniqbalclothing